WHAT I’M BUILDING

Ideas, brands, and worlds I’m bringing to life.

I see a possibility, start making it real, and keep refining until it feels right. These projects are different expressions of that same instinct.

Keith outside ObstaCourse Fitness with the OCF truck

GYM · COMMUNITY · EST. 2017

ObstaCourse Fitness

My 5,000-square-foot Redwood City gym. I built OCF to help people grow stronger, build confidence, have fun, and become part of a community that roots for each other.

  • Strength & Conditioning
  • Obstacle training, GRIT and performance
  • Nutrition, coaching and accountability
Visit OCF
A Shred Kitchen content creation

MEALS · MUSCLE · MINDSET · LIFESTYLE

Shred Kulture

A community and expanding creative world for the obsessed, ambitious, and hungry. It combines practical fitness and nutrition education with discipline, daily reflection, problem-solving, characters, stories, and a culture built around high standards without superiority.

  • Level-based learning and daily practice
  • Shred Kitchen recipes and nutrition
  • Original characters, art and storytelling
Original high-protein recipe photographed as organic social content by Kern Imaging

CREATIVE CONTENT STUDIO

Kern Imaging

This is the creative execution behind the ideas: reels, edits, memes, skits, illustrations, graphics, captions, visual concepts, and stories. I create original content that brings ideas, brands, and stories to life.

  • Organic social strategy
  • Original content and visual storytelling
  • Brand worlds that feel human
Keith wearing an early Jammy Journeys garment sample

APPAREL · NATURE · THE JOURNEY

Jammy Journeys

Jammy is not a finished clothing company sitting on a shelf. It is something we are actively building—developing original patterns, talking with manufacturers, reviewing samples, searching for the right materials, refining construction, and working toward the exact fit and flow we want.

  • Journey-inspired original patterns
  • Manufacturer and sample development
  • Flowy clothing built around comfort and expression
Follow the journey