GRIT
FREEDOMNPC MEN’S PHYSIQUE CHAMPION · FOUNDER · CREATOR
KEITH
KERN
I’m chasing an IFBB Pro Card while building businesses, communities, original content—and a much bigger public life.
COUNTRY BOY AT HEART
THE FULL PICTURE
I’m not one thing.
I never wanted to be.
I’m a gritty-ass bodybuilder who can spend all day in a gym—and feel completely at home barefoot by the water. I love building businesses, creating strange new ideas, chasing a pro card, getting outside, doing the inner work, and laughing with the people I love.
THE LIFE I’M BUILDING
Same guy.
Different gear.
01THE ATHLETE
Road to Pro
I’m building my best physique and chasing an IFBB Pro Card—one session, check-in, posing practice, and detail at a time.
Explore ↗
02THE BUILDER
ObstaCourse Fitness
The Redwood City gym I founded in 2017. Strength, confidence, community, and a place people are proud to call home.
Explore ↗
03THE HUMAN
Life outside the gym
Family, music, water, mountain towns, warm weather, good energy, and the experiences that make the work worth doing.
Explore ↗“I do what I love, live freely, spread good energy, and help people do better.”
MY PERSONAL MISSION
THE STORY IS STILL CLIMBING.THE AMBITION
I want a big life.
I’m done pretending otherwise.
I want to earn my Pro Card. I want to build serious wealth. I want to become known on a much bigger scale. I want the things I create and the story I’m living to reach a lot of people—and I want that recognition to be backed by the work.
Money, reach, and visibility give me more room to build, create, travel, support the people I love, and help other people believe they can become more too. I’m building all of it in public.
FROM IDEA TO SOMETHING REAL
I see what something could become.
That’s the thread through everything I build. A gym becomes a community. A recipe becomes a character and a story. A pattern becomes a garment. An idea becomes a world other people can step into.
THE REASON BEHIND IT
Build the life.
Live the life.
The work matters. So does being present for the people I love, getting outside, traveling, laughing, and making memories while I’m still building what comes next.
Meet the person behind the projects →